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FitJoy Bars

You shouldn’t have to choose between healthy and happy. But far too often, we choose a side whether we realize it or not. Eating right, working out and making steps towards your goal should be a journey that gives you more satisfaction, not less. Put the joy back into living a healthy lifestyle with FitJoy!


FitJoy began as a passion project by the company’s CEO, who, after being diagnosed with Celiac and a severe sensitivity to artificial sweeteners, wanted to develop a brand of on-the-go snacks that offered a gourmet taste experience that would excite his inner foodie without interfering with his health. Like most meaningful endeavors, the journey wasn’t easy or straightforward.


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