Gold's Gym is the original Iconic bodybuilding brand. Born in 'The Mecca' Venice Beach, California. Gold's Gym paved the way for the Bodybuilding industry 50+ years ago. Joe Gold opened his first fitness centre in California and began a tradition of Commitment, Passion and Dedication that is now practiced at more than 600 locations across the globe. Now in its fifth decade the Gold’s Gym tradition continues here in the UK. The Gold's Gym clothing brand celebrates all that is great about bodybuilding. Worn by nearly all the bodybuilding greats. Every fitness enthusiast should own an item!